Can AI replace stock footage?
I set out to answer that question by creating a 45-second commercial using Sora-generated clips—all showcasing everyday human moments.
From morning routines to evening get-togethers, this video was entirely crafted using AI-generated visuals from Sora and a voiceover from Eleven Labs.
The goal? To see if AI-generated content can match the authenticity and versatility of stock footage.
As AI technology advances, the line between synthetic and real-world content is becoming thinner than ever. Imagine a future where brands, filmmakers, and content creators generate custom, high-quality footage on demand—without the need for expensive shoots or stock licensing.
What are your thoughts? Could AI-generated stock footage become an industry standard? Let’s discuss!